HOUSTON, February 4, 2025 —
The Carolinas are rapidly emerging as a powerhouse of economic growth, innovation and cultural vibrancy. With seamless access to major markets from New York to Miami, Durham — a key player in North Carolina’s Research Triangle — has become a magnet for businesses seeking to thrive in a hub of technology, entrepreneurship, healthcare and education.
For Abel Design Group, expanding into this dynamic market is more than just geography — it’s about opportunity. With a booming economy, an influx of top-tier talent and a strong demand for cutting-edge design, establishing a presence in the Triangle allows us to better serve our clients in the mixed-use, office, retail and restaurant market sectors.
To dive deeper into what this expansion means, we sat down with Associate Principal Marcus W. Acheson V, to discuss how ADG’s presence in Durham is shaping the future of our work along the East Coast.
What makes the expansion to the Carolinas a pivotal move for Abel Design Group?
The Triangle is one of the most exciting markets in the country — fueled by a culture of innovation and entrepreneurship. With three major research universities (Duke University, North Carolina State University and University of North Carolina Chapel Hill) driving cutting-edge research and attracting top talent, the region has become a magnet for some of the world’s most forward-thinking companies. That kind of energy creates endless opportunities for business growth across multiple industries!
But the Triangle isn’t just about research and education — it’s evolving into a major destination for corporate headquarters, financial institutions, tech hubs and data centers. As more companies set up shop here and people return to in-person work, the demand for thoughtful, people-focused design is only growing.
Expanding into this market allows us to be part of that transformation — bringing fresh ideas to workplace, retail and mixed-use spaces that truly support how people work, connect and shop.
How does the Carolinas expansion benefit Goree’s clients?
The Triangle is growing fast. Developers need partners who understand the market and can keep up with its pace.
Having a local presence means we can offer more hands-on support — helping our clients navigate shifting trends and position their projects for long-term success.
At Abel Design Group, we like to shake things up — challenging the status quo and introducing new ways to think about space. Instead of getting boxed into one industry, we take a broad, adaptable approach that keeps our designs fresh and forward-thinking.
Retail, mixed-use, restaurant and corporate office spaces here need to cater to an educated, tech-savvy audience. Companies are looking for workplaces that foster collaboration and flexibility, while businesses across industries are rethinking how they engage with customers and employees alike.
Our expertise in designing dynamic environments — whether it’s a vibrant retail hub, a community-driven dining space, or a next-generation workplace—helps businesses create experiences that attract top talent, enhance productivity, and keep people coming back.
What sets Abel Design Group apart in designing for high-growth markets like the Research Triangle?
Our approach goes beyond aesthetics — we design with business success in mind. In a fast-growing market like the Triangle, companies need spaces that not only reflect their brand but also evolve with shifting consumer behaviors and industry trends.
For retail and mixed-use developments, we focus on curated experiences and deliberately crafted places — ensuring each project contributes to the region’s vibrancy. In the restaurant sector, we prioritize operational flow, ambiance and well-crafted details with a thoughtful approach to materials to create standout dining experiences. And, for corporate offices, we design workspaces that foster productivity, flexibility and connection — key factors in attracting and retaining top talent.
We also bring a deep understanding of local permitting, zoning and development processes — streamlining timelines and reducing risks. By combining national expertise with a strong local presence, we deliver solutions that help businesses succeed.
How does Abel Design Group help businesses thrive in such a competitive and fast-paced environment?
In the Triangle, defining success in the built environment isn’t just about location — it’s about the spaces created to drive long-term growth and adaptability. That’s where Abel Design Group comes in.
We design environments that enhance customer experiences, integrate emerging technologies and support sustainable growth. Whether it’s a mixed-use development built for connection, a retail space that captivates shoppers, a restaurant that becomes a local favorite or an office designed for the future of work, our focus is on lasting impact.
Expanding into the Research Triangle reinforces our commitment to helping businesses stay ahead in a constantly evolving market. We’re excited to be part of this region’s momentum — designing spaces that inspire, engage and support the next wave of innovation.
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