HOUSTON, January 16, 2025 —
For the first time in a decade, Houston ranks among the top 10 markets in ULI’s “Emerging Trends in Real Estate” report —underscoring Houston’s momentum as a powerhouse of growth, opportunity and investment.
A city synonymous with innovation and resilience, Houston has firmly positioned itself as a key player on both the national and global stages.
With its unmatched economic diversity, rapid population growth, global connectivity and innovative spirit, Houston is more than a city to watch. It’s a city where possibilities thrive, businesses flourish and communities grow stronger.
Founded and based in Houston for over 25 years, Abel Design Group has had a front-row seat to this city’s incredible evolution. We’ve played a role in shaping its built environment and witnessed its resilience through economic cycles, natural disasters and periods of extraordinary growth. To us, Houston’s success is no surprise — it’s a reflection of the city’s unique spirit and its commitment to progress.
It’s no surprise to us that Houston is a market to watch — our clients’ needs and the spaces we design for them align with the city’s dynamic trajectory.
Population Growth Drives Expansion
With a population exceeding 7 million, Houston ranks as the fourth-largest metropolitan area in the U.S. — attracting residents at an unmatched pace. In 2023, it recorded the second-largest year-over-year population growth among all U.S. metros — surpassing Atlanta, Charlotte and Phoenix.
Moody’s, a leading expert in market forecasting, financial research, credit rating analysis, forecasts that Houston’s population will grow at an annual rate of 1.4% over the next decade — a pace that outstrips the national average by 100 basis points.
This steady growth fuels demand within markets sectors for which ADG designs. We’ve witnessed an uptick of clients within corporate offices, hospitality, restaurant and mixed-use developments. From hip restaurants to luxury condominiums, ADG is designing environments that adapt to the city’s dynamic needs — spaces that resonate with Houston’s vibrant and diverse culture.
A Gateway to the World
Houston’s rich cultural diversity sets it apart with residents representing over 90 nations. This diversity drives a demand for designs that resonate with the city’s multifaceted identity — particularly within hospitality, restaurant and office spaces.
From Houston’s newest boutique hotel overlooking Downtown to restaurants catering to the city’s vibrant culinary palate, our work reflects the global and local influences that define the Bayou City. Every project is an opportunity to tell Houston’s rich and storied history — one that captures its unique blend of cultural pride with international ambition.
Building for the Future
Houston’s evolution is fueled by its economic diversity. With 26 Fortune 500 companies headquartered here — the third highest of any U.S. metro — the city has expanded its reputation beyond energy to include industries like healthcare, logistics and manufacturing. This diversification ensures continued stability and growth — making Houston an increasingly attractive market for investment.
Whether it’s crafting innovative office interiors for a global headquarters, creating immersive hospitality environments or curating Houston’s newest restaurant concept, ADG’s work reflects our deep understanding of the city’s unique demands.
We aim to inspire, connect and endure. Abel Design Group is committed to designing spaces that continue to shape Houston’s future.
Data source: Urban Land Institute “2025 United States | Canada Emerging Trends in Real Estate”